100% plant-based dairy!
Magda plant‑based
Magda Roślinna is the perfect choice for everyone who values healthy, tasty food. From the very beginning our products have stood out with an excellent recipe, a simple composition and a delicious taste, and they contain no artificial colours, flavourings or thickeners.
We love what we do – for us it is more than a passion. We are guided by values that allow us to achieve more, which is why we were the first to transform a family dairy into a company producing 100% plant-based dairy.
You can switch to plants too and begin an extraordinary plant-based journey of flavours.
See our products ›
Where to find us
Find out where to buy our vegangurts and desserts
Lidl
Carrefour
Kaufland
Auchan
Netto
Aldi
Selgros
Intermarché
Dino
Stokrotka
Who we are
A family business since 1991
A company with 30 years of tradition that, out of love for Cows, Health and the Planet, switched in 2020 to producing 100% plant-based vegangurts and desserts.
1991
September
Magda’s father, Janusz, founds “Jogurty Magda”, a company making natural yoghurts from the milk of local suppliers.
2017
March
A generational change in the company: Magda takes the helm.
December
The first coconut-based Vegangurt is created – Planton.
2018
January
Planton® Vegangurt® wins the Best Plant-Based Product of the Year poll.
September
Start of the “BIO VEGURT” project co-financed by the EU.
2020
June
In June 2020 we said goodbye to our beloved Cow. That was when we made our last delivery of dairy yoghurts.
2021
February
Vegup BIO wins the “most innovative organic product” category at Gulfood 2021 in Dubai.
October
Planton® Double Pleasure is named the most innovative product of Anuga 2021.
November
Start of the “Plant-based Magda at Expo” project.
2022
January
On 17 January 2022 we launched a new plant-based dessert – Planton® Double Pleasure.
June
On 24 June 2022 we launched a new Planton® vegangurt in 4 new cashew-based flavours.
October
Planton® Double Pleasure is a finalist of the SIAL Innovation 2022 competition in Paris.
2023
February
Planton® Cremo 18% Chef wins the Best Plant-Based Product of the Year poll for Professionals.
May
On 11 May 2023 we launched a new plant-based dessert – Planton® a’petite.
2024
February
Magda Roślinna takes 2nd place in the Best Plant-Based Product of the Year 2023 poll, in the Game Changer category.
June
Launch of Planton® Lassi.
November
The start of the digital transformation of Magda Plant-Based Sp. z o.o. towards Industry 4.0 – project 1.11, co-funded under the European Funds for Lesser Poland 2021–2027 programme.
December
In December 2024 we launched a new plant-based product – Planton® Greek Style.
2025
March
Launch of the functional Planton® Microbiome Novumbiotic line – Keffir GUT and High Protein GUT Dessert, with the “Life is Gut – a good life starts in the gut” campaign.
April
Launch of Amoo cheeses – plant-based slices, an alternative to yellow cheese.
September
Partnership with GRG Foods – Vegangurt and Planton® Lassi enter the Gulf markets (GCC).
October
Anuga 2025 in Cologne – Planton® Microbiome GUT Dessert wins the “Winner” title at the Anuga Taste Innovation Show 2025.
October
A plant-based hat-trick! At the Plant-Based Product of the Year 2025 gala, organised by RoślinnieJemy, we won three awards in three different categories: Planton® Microbiome Keffir GUT – for an innovative approach to gut and microbiome health, Amoo – Goodness is Back – for a fresh take on plant-based dairy, Planton® Chef Natural – for reliability and functionality in the professional kitchen.
December
A consortium with Cracow University of Technology has been formed and receives NCBR funding under the NUTRITECH programme for research and development work (the “GutRelief” project, running 2026–2028). The aim is a functional plant-based drink for people with IBS/SIBO.
2026
April
Launch of Amoo desserts – plant-based desserts in chocolate-nut and coconut flavours.
September
FENG grant “Support for the export of plant-based products” – launching Planton, VegUp BIO and Amoo on the French market.
October
Participation in the international SIAL Paris trade fair.
Our motto
Love and respect guide everything we do!
I THINK – TOMORROW
I FEEL – RESPECT
I CARE – FOR HEALTH
I PROTECT – NATURE
I TASTE – LIFE
I EAT – PLANT-BASED
Our vision
I am the most popular healthy plant-based product!
Media
Magda Roślinna in the media
The videos and articles below are in Polish.
Zielona Krowa – symbol zmiany. Historia Magdy Roślinnej :)
Magda Plant-Based – Polagra 2024
Szef Kuchni
The plant-based WOW effect
The “Szef Kuchni” magazine published an interview with Magda Kubit, owner and CEO of MAGDA plant-based.
Read the article (in Polish) ›Jogurty Magda – Businesswomen Virtual Summit, Magdalena Kubit (23.05.2020)
PLANTON – Przełącz się na rośliny!
Szef Kuchni
Cream from plants?
Planton Chef – the secret weapon for chefs.
Read the article (in Polish) ›Przełącz się na rośliny! Człowiek Plant
DGPtalk: Obiektywnie o biznesie – Magda Kubit
FAQ
Find the answer to your question
Do your products contain animal-derived ingredients?
Our products – both vegangurts and desserts – are 100% plant-based and contain no animal-derived ingredients. Our vegangurts contain vegan yoghurt bacterial cultures.
Do your products contain lactose?
Our products are 100% plant-based and contain no lactose.
Which shops sell your products?
You can find our products in, among others, these chains: Lidl, Kaufland, Carrefour, Auchan, Netto, Aldi, Makro, as well as on frisco.pl, barbora.pl and in our e-shop.
Can I buy your products online?
Yes! You can buy our products in our e-shop.