Magda’s philosophy
Our mission, vision and values
This is who we are. The rules we created together – our motto and vision, built on overarching values – are our compass for every decision, in both professional and private life.
Discover the story of a family dairy that was the first in Poland to switch to 100% plant-based production.
About the company
From a family dairy to a 100% plant-based company
Jan Kubit, Magda’s grandfather (centre), and little Janusz Kubit, Magda’s father. The beginning of a multi-generation family dairy tradition – quite unaware of the plant-based revolution to come.
The company’s history goes back to the 1950s, when the dairy was run by the grandfather of the current owner. In 1991 her father opened the MAGDA company, producing innovative dairy products.
In 2016 the daughter, Magda, took the helm, changing the management model and the product portfolio. Thanks to the owner’s passion for plants and her own convictions, the plant was transformed into a 100% plant-based company – MAGDA 2.0 – and “Jogurty MAGDA” became MAGDA plant-based.
1950
Grandfather Jan starts the family dairy tradition.
1991
Dad opens the MAGDA company – innovative dairy products.
2016
Daughter Magda takes the helm: a new management model and product portfolio.
2020
MAGDA plant-based – a 100% plant-based company, known as Magda 2.0.
Our vision
I am the most popular healthy plant-based product!
Our mission – our motto
Six sentences that guide us
I THINK – TOMORROW
I FEEL – RESPECT
I CARE – FOR HEALTH
I PROTECT – NATURE
I TASTE – LIFE
I EAT – PLANT-BASED
Values
Four values we live by
I am a pioneer
◆ We are proud to do something for the first time, as the first
◆ We experiment and encourage others to experiment
◆ We know that creativity solves every problem
◆ We draw satisfaction from new challenges and treat them as an adventure
I am responsible
◆ We treat all living organisms with respect
◆ We talk, we don’t blame, we look for solutions
◆ We play as a team, with mutual kindness and support
◆ We follow and continuously improve the processes and rules we set together
I am happy
◆ We know that what we do makes sense
◆ Every day we nurture good relationships with our team and our customers
◆ We meet needs, which gives us great satisfaction
◆ We share good energy
I am myself
◆ We make our dreams happen
◆ With our attitude we set the example of the behaviour we expect from others
◆ We say what we think without hurting others
◆ We take care of our inner child
Goodbye to the cow
24.06.2020
That is what we called the long-awaited campaign that made headlines in media around the world – we were quoted in Australia, the USA, Brazil and many European countries. It was one of the first transformations of this kind in the world.
The change followed the strategy adopted in 2018 and the organisation’s new philosophy. June is our company holiday – we call the internal transformation a “new birth”, and at all our meetings we serve plant-based dishes. Colloquially: we don’t pay for meat.
“I was here from the very beginning, almost 30 years! There was always something going on, lots of ideas and novelties, but this last change is the key one, not only for me… They parted with me forever and did it with class and respect, because that’s who they are! And from now on we’ll eat ‘the same’ :)”
— The Cow